Our First-Time Debut at Tech Show Frankfurt – Big Data & AI World 2025

This June, our team took our very first steps at Tech Show Frankfurt, Europe's premier enterprise technology gathering, held at Messe Frankfurt. Hosted alongside major showcases including Cloud & AI Infrastructure, Cyber Security Expo, and Data Centre World, the Big Data & AI World track drew over 7,000 attendees, 320+ exhibitors, and 240+ expert-led sessions. For a company built around trusted data infrastructure, there was no better room to be in.

Stepping Into the Show

We set up a compact but focused booth and got straight to work. Surrounded by established names like IBM, Red Hat, and Tom Sawyer Software, we held our own, and then some. The conversations started early and did not stop. Fellow data professionals, infrastructure providers, and startups all stopped by, and every exchange reminded us why in-person presence still matters in a world of digital-first everything.

The Conversations That Counted

The real value of an event like this is never the floor space. It is the people.

Over two days we connected with CTOs, data engineers, lead software developers, and technology decision-makers from across Europe and beyond. We exchanged ideas with people driving real innovation in AI, Big Data, and enterprise infrastructure — and more than a few of those conversations turned into something worth following up on.

"If you want to be seen during summer in Central Europe, this is the place to be, great conversations, diverse people from all over the world." — Fatima Naz, Sinabis

Our Highlights

Immersive conference sessions covering generative AI, machine learning, data sovereignty, and women in tech, all on stages a few steps from our booth.

Learning from fellow exhibitors seeing how other companies position their products and services gave us valuable perspective on where the market is heading and where Sinabis fits within it.

Happy Hours & Visionärs Lounge some of the best conversations happened away from the booth, over drinks, in a relaxed setting built for exactly this kind of connection.

What We Are Taking Forward

Events like Tech Show Frankfurt do more than build visibility. They sharpen your thinking. Spending two days in a room full of people who care deeply about data infrastructure, AI compliance, and enterprise security reminded us that the problems Sinabis solves are not niche, they are urgent, and they are growing.

The conversations we had confirmed what we already believed: organisations across every sector are looking for ways to work with sensitive data more safely, more efficiently, and more compliantly. That is exactly what we are here for.

Conclusion

Exhibiting for the first time at Tech Show Frankfurt was a game-changer, opening doors to rich industry conversations, greater visibility, and a refreshed sense of purpose. Thanks to everyone who stopped by, listened, shared, and connected.